Imbue is a curl-worshipping vegan haircare brand with a collection of products for curl and coil types 3A to 4C. Imbue knows that curls and coils have a mind of their own and what makes them so beautiful, but sometimes stressful, and with their collection of haircare products, Imbue is on a mission to break the negative stigma of caring for your curls.

Please see below for their hero products, and let me know if you’d like to try for yourself! All products are available on imbuecurls.com and will be launching another major retailer January 30^th!

Curl Liberating Sulphate Free Shampoo ($11.24)

Cleanse and nourish your curls with our Curl Liberating Sulphate Free Shampoo. It’s curl friendly formula is free from sulphates, giving you a gentle yet effective cleansing power  to effortlessly remove product build-up and impurities (don’t worry, we’ve kept the bubbles in).

Coconut and Cupuaçu nurture both scalp and hair, lifting dirt while leaving curls bouncy and smooth post-wash

Coil Rejoicing Leave In Conditioner ($11.24)

Our multi-tasking Coil Rejoicing Leave-In Conditioner detangles, defines and deeply moisturises tight 4A-4C coils. This creamy Conditioner delivers hydration and moisture to curls, leaving them smooth, shiny and defined – plus its lightweight enough for everyday use.

This hydrating, pattern-enhancing Leave-In Conditioner instantly detangles even the tightest of 4A-4C coils, so knots and tangles can be dealt without any snagging! This vegan Leave-In Conditioner contains Cupacau and Baobab to lock in moisture and hydration for plump, defined curls.

Curl Empowering Crème Gel ($9.74)

Our multitasking Curl Empowering Crème Gel blends the hydrating powers of a Curl Cream with the soft, springy hold of a Gel. This multi-styler defines curls, offers a flake-free medium hold, while it also works to soften and hydrate strands; giving you bouncy curls that are full of life.

An added dose of lightweight Almond and Jojoba Oils give curls ultimate softness and shine without weighing hair down.